Everybody Needs A Lori

Operations · Administration · Events · Production

Everybody Needs A Lori

Loyal. Organized. Resourceful. Intuitive.
That's not just my name — that's my standard.

Lori Cook

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20+ Years of Making Organizations Rise

I am Lori Cook — an operations and administrative powerhouse who spent over two decades mastering the art of making organizations run efficiently, beautifully, and with purpose.

In 2023, I stepped away from corporate America and did something bold: I built my own. Everybody Needs A Lori was born from a simple, powerful truth — the right support changes everything.

Whether you need a strategic operations partner, a meticulous virtual assistant, expert event coordination, or someone to build your organization's digital infrastructure from the ground up — I bring that same precision and care directly to yours.

I am also AI confident — fluent in the tools reshaping how business gets done, and ready to bring that advantage to your operations.

Trusted by Industry Leaders

Over 20 years, I delivered operational excellence to some of the most recognized organizations in Chicago and beyond — from financial services and public transit to world-class arts and global data intelligence.

Unitrin
United Insurance
Financial Services
The Art Institute
of Chicago
Arts & Culture
Chicago Transit
Authority
Public Transit
Nielsen /
NielsenIQ
Data & Intelligence

Trusted By

Powerful Penny, LLC
Operations & Administration · Expense & Revenue Tracking · Vendor & Client Management
I Can Go To God
In Prayer
Brand Identity · Logo Design · Social Media · Merchandise Design & Fulfillment · Event Coordination · Program Booklet Production
Power Circle
Congregation
Digital Infrastructure & Online Worship Production
Nova Genesis Core
Data Entry & Records Management
McKinnon Logistics
Business Formation & LLC Setup

Services Built for
Serious Operations

01

Virtual Assistant & Administrative Services

Executive-level support delivered with precision. I handle the details so you can lead with clarity.

  • Calendar & Inbox Management
  • Document Preparation
  • Research & Reporting
  • Communications Support
  • Data Entry & Organization

02

Operations & Digital Consulting

Strategic partnerships that build the systems, workflows, and digital infrastructure behind your growth.

  • Systems & Workflow Design
  • Process Documentation
  • Platform Implementation
  • Digital Communications
  • Operational Audits

03

Event Coordination & Digital Infrastructure

From in-person gatherings to weekly online experiences — prepared, adaptable, and ready for whatever happens. Because something always does.

  • Event Planning & Logistics
  • Online Platform Build & Management
  • Digital Infrastructure for Faith & Nonprofits
  • Zoom & Online Worship Production
  • Run-of-Show & Presenter Coordination

Words That Matter

"

"Lori is dedicated, loyal, focused, and results-oriented. She is a self-starter, often identifying jobs that weren't getting done and stepping in on her own initiative to fix the problem and develop a system to prevent it in the future. She has strong communication skills, both oral and written... I recommend Lori wholeheartedly."

Carl Lingenfelter Former Chairman Chief of Staff · Chicago Transit Authority
"

"She clearly provides value to us... and she's been good to us through thick and thin."

Dan Lurie Former Asst. Chairman Chief of Staff · Chicago Transit Authority
"

"...You do a great job keeping it all together for our office, CTA..."

Theresa Mintle Former Chairman's Chief of Staff · Chicago Transit Authority
"

"There were lots of ups and downs, twists and turns, but one thing stayed solid: YOU. And if no one's told you lately, I'm proud of you... You work hard, taking care of business day in and day out."

Cheryl Grace Former SVP Public Relations & Government Affairs · Nielsen Founding CEO · Powerful Penny, LLC
"

"Thank you so much for everything you did for the Tribune — the Bob Pozen and Sheryl Sandberg events as well as the reception honoring Jody Williams from the Nobel Women's Initiative. You are a tremendous asset and we are very proud to have you on our team."

Susan Whiting Former Vice Chair & Executive Vice President · Nielsen
"

"Thanks for being so efficient and making this process smooth."

Wynona Redmond Founder & President · Wyn-Win Communications, Inc.
"

"You are the glue that holds it all together. It's great working with you."

Robin Beaman Owner · Beaman & Associates
"

"...Thank you for all that you have done, are doing and will do. I love you as only God can."

Break Free with C.H.A.N.G.E.

Consciously  Having A  Needed  Growth  Experience

Beyond the business work lives a deeper mission. Break Free with C.H.A.N.G.E. is Lori's personal growth and transformation platform — a space built for people who are ready to stop surviving what they've been through and start evolving because of it.

Journals. Transformative conversations. Community. Rooted in the belief that what tried to break you was always meant to build you.

Visit breakfreewchange.org  →
C.H.A.N.G.E.
Evolve on Purpose.

Personal Growth & Transformation Platform

Journal Transformative Conversation C.H.A.N.G.E. Radio

From Discovery to Delivery

01

Discovery Call

We talk through where you are, where you're headed, and what's getting in the way. No pressure — just clarity.

02

Custom Proposal

I design a scope of support built specifically for your needs — no cookie-cutter packages here.

03

Onboarding

We align on tools, communication, and workflow so we hit the ground running from day one.

04

Ongoing Support

Consistent, reliable, high-quality delivery. Your operations run smoothly. You focus on what only you can do.

Let's Talk

Ready to get the right support behind your vision? Tell me a little about what you're building.

Response within 48 hours